Uniqueness and personality are hard to come across nowadays when everything is ready-made and mass-produced. There are only a few brands world wide recognized for their quality and performances and if affordable everyone seeks to purchase any product manufactured under that brand. How do you manage then when you are on campus and from group of ten people there are seven of you with the same silver Apple laptop? Placing a sticker on it will only diminish its imposing fine lines and futuristic design. Having it custom laser etched with either your favorite Chinese saying or with the Korn doll will make it unmistakable and un-stealable.
Imagine buying your girlfriend a bracelet or a pendant necklace. Either you buy Tiffany or you pick a diamond it is possible that there will be another woman to wear a similar piece of jewelry. Just about any woman will be happier to own a piece of jewelry that is custom made, or in this case, custom laser etched with both your initials or with a sign that the two of you understand as eternal love.
Laser etching will only add to the artistic view and original aspect of your products, setting you apart from the 6 864 100 000 other people on earth. The next step from T-shirt branding and mug printing has, taken to the level of art masterpiece, laser etching is the latest tool for sculpture. The engravings and markings that can be done using a hand-held etching machine would have Michelangelo reconsider his view on David. Laser etching enables nowadays color sculpting in any material and can bring out colors especially in marble that you were not aware existed.
Laser etching comes before any other customization tool for the simple fact that is gives the utmost precision and detail to the design. Laser etching is, in one word, fashionable.